this Is what i used to say about content planning…
‘Planning is so awkward, I can only write if it’s off-the-cuff.’
‘If I plan it I will sound fake,’
‘Isn’t a strategy just a list of crummy prompts like what to say on Women’s day.’
‘Does this mean I have to learn how to use loads of software?’
As you can hear, I had a terrible attitude. I did a lot of courses, downloaded a lot of pdfs and went deep on Youtube. What I realised is that I knew my target customers REALLY well already and I had a LOT to say to them that they really loved.
That connection wasn’t about what time of day I was posting or where, it wasn’t about whether my audience favoured video or email, it was about talking about the stuff I really cared about in a way that felt natural…
you can do it too…
Meet O.G. REALWORKer Rachel Barber. Rachel has a 13 year career in content marketing, but what you really need to know about her is that she LOVES helping women to raise their voice, share their knowledge and enjoy it while they are at it. Rachel helped me to open my mind about content creation and, trust me, she can do the same for you.
Rachel will show you how you really can create a meaningful connection with your audience so that you can find and win more clients, grow your audience and, ultimately, create the business that is right for you. As you know, at REALWORK this is what we eat, sleep and breathe…
People who have done this work with Rachel say this:
I had real lightbulb moments with Rachel and know exactly who I am talking to now and what I want to say.
I increase my open rate now every time I show up.
I started to understand more about what my audience wanted from me.
Every time I speak to Rachel it reminds me that I am better at this stuff than I thought. She makes me get excited about content creation again and I want you to feel like that too which is why we have collaborated to create the REALWORK Content Ideas Sprint:
100 creative content ideas in four weeks and a tried and tested method to keep them coming?
Let’s do this…
who is it for?
✔️ This sprint is for you if you want to learn how to create marketing content that your customers love but don’t want to invest in a long course or spend money on one-to-one coaching.
✔️ It’s for you if you want to take action in real time with the support of a small group of REALWORKers in a private Slack channel.
✔️ It’s for you if want your content to find and attract customers you can really vibe with.
How will it work?
The Content Ideas Sprint is for current or new REALWORK members only and will take place in a private Slack channel within REALWORK. The Sprint will start on Monday February 19th and run until Friday 15th March 31.
✔️ The sprint will take place for just under a month but all materials will be posted in the Slack channel so that if you take time off during the month you can revisit in your own time.
✔️ Suggestions will be posted in the Sprint Channel every weekday morning starting with a briefing on Day 01 containing her top Do’s and Don’ts.
✔️ With the encouragement and accountability of the group you will be encouraged to create work that you can keep and use.
✔️ You will be shown a methodology that is repeatable and specific to you and your business.
✔️ Although we are not running content on weekend days if you are online catching up at weekends and posting your comments will be seen and responded to.
what will you learn?
✔️ How to work out who your ideal customer actually is.
✔️ How to come up with 100 content ideas that feels right for you.
✔️ How to share content that is of real value to your ideal customer.
✔️ How to feel confident about putting yourself out there.
✔️ How to find your flow and keep your inspiration alive.
…If you nail this you will see the benefit of your increased professional visibility in lots of ways and will feel more connected with your audience again.
what does it cost?
The cost is £49 and the time investment needed is 10-30 mins each week day you participate during the sprint. Spaces are limited, payment is in full now and the Sprint begins on Monday February 19th and lasts 4 weeks. Sprint with us and do the work in real-time or jog at the back, note down all the content and work on it walking, dressed as a banana, the channel will stay open for a further month after the sprint closes.