let’s talk…
I’m Fleur Emery and for 20 years I have been starting businesses of my own and helping other women start theirs [scrrreach of needle being dragged off the record]. OK so the fact that you are here means you probably know that. You probably know that when it comes to business credentials I pack a punch. My client results unparalleled but what really matters is that I have a business that is so right for me I love telling people about it. That’s what I have for you in my online community REALWORK.
If you want to know all the reasons why REALWORK is amazing and different click here but for now let’s talk about the Quiz sprint that is happening in REALWORK and starts soon. Join the sprint and you get a month in REALWORK free (usual cost £39).
So, read on and find out how a quiz turned out to be the most efficient, fun and cost-effective marketing tool that I have EVER used and how yours can be up and running in a month…
Gamification…is that even a word?
Last year I completed a PowerMBA with a specialisation in digital marketing. Over and over in interviews with business leaders they talked about gamification and the incredible click through rates you can achieve with online quizzes.
I found myself rolling my eyes, channeling my inner Boomer and thinking ‘Gamification?? I don’t think that word is even in the dictionary’.
Fast forward a few months and I have spent time and money creating a podcast no-one is listening to and Facebook ads to workshops that no-one is signing up to. A friend shows me back end of their marketing quiz, offers to help me make one for REALWORK and I get ready to eat my words…
i made a quiz, it really worked and I have the receipts…
I got help, hyper-focused on making a quiz then optimising it and finally I have created a lead magnet that does what it supposed to do with no upkeep. It’s a work horse and I love it and am really happy to help you get the same. Here is why I love my quiz:
It brings people I don’t know onto my email list and into my world.
It helps lapsed followers re-connect.
It is truly evergreen with no upkeep needed.
It has a much higher open rate and conversion rate than any other lead magnet I have ever made.
It’s low cost and fun to make.
The tech is easy to learn.
You don’t have to be brilliant at writing copy (though obviously I am but, it works anyway 💋).
Give me half an hour a day, weekdays for a month and by the end of it you’ll have a quiz that does all this for you.
Let’s GAMIFY…
My quiz data so far…
Number of views of my quiz: 9k
Number of people who have started: 8k
Number of people who finished: 3k
Number of people who finished and signed up for my email list: 1.5k
Number who are still on my list and opening emails 6 months later: 800
Revenue from people who came to me through my list £8k
Have a look at the quiz that is working hard for me and one that I made for a client by clicking the images at the bottom of this page 👇🏽
who is it for?
✔️ This sprint is for you if you want to learn how to create a quiz to raise the visibility of your business and build your email list but don’t want to invest in a long course or spend money on one-to-one learning right now.
✔️ It’s for you if you want targeted suggestions that you can action in real time with the support of a small group of REALWORKers in a private Slack channel.
✔️ It’s for you if want to see big results that you can measure, fast.
How will it work?
This Sprint is for current or new REALWORK members only and will take place in a private Slack channel within REALWORK. The Sprint will start on Monday March 17th and run until Friday My 12th.
✔️ The sprint will take place for just one month but all materials will be posted in the Slack channel so that if you take time off during the month you can revisit in your own time.
✔️ Suggestions will be posted in the Sprint Channel every weekday morning starting with regular live sessions with Fleur workshopping your quiz as you make it.
✔️ With the encouragement and accountability of the group you will create a quiz and have it live by the end of the month.
✔️ You will be shown a methodology for optimising your quiz.
✔️ Although we are not running content on weekend days if you are online catching up at weekends and Fleur will be available to support you.
what will you learn?
✔️ How a quiz can work for you and how to set an objective.
✔️ How to design a set of engaging questions and write answers that move your audience towards completion.
✔️ How to segment your audience using the possible quiz outcomes.
✔️ How to get responders to ‘opt-in’ within GDPR regs.
✔️ How to share and optimise your quiz.
…If you nail this you will leave with a truly evergreen lead magnet that builds an email list for you with little or no upkeep.
what does it cost?
The cost is £49 and the time investment needed is 10-30 mins each week day you participate during the sprint. Spaces are limited, payment is in full now and the Sprint begins on Monday April 17th and lasts 4 weeks. Building a quiz is creative and fun and a lot of if can be done on paper, in your head. This sprint will have a live aspect that will be recorded so you can watch it back. Like everything in REALWORK the sprint is flexible and you can learn and participate around all your other commitments.
Have a look at the quiz that is working hard for me and one that I made for a client by clicking the images at the bottom of this page 👇🏽
