PIP & NUT
Pippa and I met when she was selling home-made nut-butter on Maltby St market. She approached me after a talk I was giving and we started working together. My experience of coaching Pippa was that she knew exactly where she wanted to get to and just needed information from me about how businesses and retailers functioned. I strongly encouraged her to re-brand and I also take credit for navigating her away from some people and organisations that were looking to come aboard for the ride. I helped her with the usual things like her business plan and fundraising in that first year. Much of my work was just giving her backup as she developed herself and her brand. After about a year I was delighted and proud to watch her exceed my commercial successes and graduate to greater things and a mentor with a track record of building a company not just a brand.
Pippa and I are still close: I lend her the ear of a protective friend who has been around the block and I learn from her continued success in return. Pip & Nut is a business with a great work culture, a young female founder and a product now stocked almost everywhere. That is something everyone involved with the project should feel proud of.