S.HAWKINS
S.Hawkins is a very British clothing brand that produces hand-made, unisex clothing in a workwear tradition. My work with Sophie, the founder was extremely enjoyable as I really appreciate her aesthetic but it was also nuanced with no clearly defined brief.
Over a series of conversations Sophie and I looked at her own motivation and the brand’s origin story. Together we then tried to puzzle out how S Hawkins can fit in to the UK fashion industry as it is today and how it can be commercially viable going forward. Our aim was to understand how to make the business sustainable but the process also helped Sophie to make key decisions about how to develop the business in a way that is compatible with her own creative process and her core values around ethical supply chain and social responsibility.
