MISO TASTY
I first got to know Bonnie Chung, founder of Miso Tasty when she worked for me at Grasshopper. We learned on the job together back then, and Bonnie did sales work for me alongside a supper club that she was running in Redchurch Street. When she decided to set up her own brand selling miso paste, a product that she is absolutely passionate about, I was able to give her informal help in the form of contacts and set-up advice but she had a clear idea of what was needed by then, because of her experience at Grasshopper.
I introduced her to her first investor, who remains a significant stake-holder in the business as it grows, and I continue to be a friend to both Bonnie and the business as a whole. Miso Tasty has grown as a brand and is stocked at Tesco, Waitrose, Morrisons, Ocado and Wholefoods. Bonnie has won numerous awards, endorsement from Jamie Oliver, and is the author of the Miso Tasty cookbook.
